What comes after MCP?

Reusable identity
for your agents.

MCP standardized how agents connect to tools. MCP Profiles standardize how they think, remember, and work — independent of the model.

same model · different outcomes

profile: growth_pm
profile: growth_pm

memory:
  - company metrics
  - pricing history

sources:
  - internal docs
  - web search

tools:
  - search
  - spreadsheet

retrieval:
  freshness: high
  authority: medium

The problem

The agent itself has no reusable identity.

MCP standardized how agents connect to tools, data, and external systems. But every application still reimplements the same decisions from scratch — buried inside prompts, application code, and config. Agents end up hard to reuse, hard to share, and hard to improve.

Memory

What the agent remembers across sessions.

Preferred sources

Where it looks for information first.

Retrieval strategies

How it weighs freshness and authority.

Tool permissions

Which tools it is allowed to use.

Workflow rules

The guardrails it operates within.

Operating procedures

How it actually approaches work.

The idea

A reusable layer above tools and models.

A profile defines how an agent thinks, what it knows, where it looks for information, and how it approaches work. Instead of building agents from scratch, you compose them from reusable context architectures.

  • The underlying model stays the same.
  • The profile changes how the agent operates.
  • Profiles are portable, shareable, and versioned.
profile: growth_pm
profile: growth_pm

memory:
  - company metrics
  - pricing history

sources:
  - internal docs
  - web search

tools:
  - search
  - spreadsheet

retrieval:
  freshness: high
  authority: medium

Why it matters

The industry spent years improving models. The next frontier is context.

As models become more capable and more interchangeable, differentiation increasingly comes from context — not raw model capability.

What an agent remembers
What information it retrieves
Which tools it can access
How it evaluates decisions
The workflows it follows

These are not model capabilities. They are context capabilities.

Example profiles

One model. Many operators.

same model · different outcomes
profile: growth_pm
Growth PM
Optimized for metrics, experimentation, activation, and monetization.
profile: research_analyst
Research Analyst
Optimized for citation quality, source authority, and structured analysis.
profile: software_engineer
Software Engineer
Optimized for implementation quality, debugging, and technical accuracy.
profile: customer_support
Customer Support Agent
Optimized for resolution speed, policy adherence, and customer satisfaction.

The long-term vision

MCP standardized tool access.
MCP Profiles standardize agent behavior.

Portable memory, reusable context, and programmable identity — shared the same way we share software libraries today.

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